Javier Bueno

Javier Bueno is a highly respected WordPress consultant and digital marketing strategist from Spain, renowned for his hands-on, results-oriented approach to website optimization and business growth through WordPress.

Professional Background
Born in Jerez de la Frontera (Cádiz) in 1986, Javier Bueno brings over 15 years of experience in web development, design, and marketing to the WordPress ecosystem. He is the co-founder and director of Sayonara Marketing Digital, an agency that has supported more than 400 companies and completed over 300 web projects since 2016. Prior to that, he held roles as a web application developer at Bookself S.L. and as Communications and Media Specialist at Fundación Teresa Rivero. These diverse roles enabled him to gain deep expertise in programming, communication, and strategy.

WordPress Consulting
Javier specializes in personalized, one-on-one consulting for WordPress website owners, with a mission to empower clients to independently manage and improve their websites. His services include live audits, practical action plans, and real-time training focused on enhancing sales, conversions, and user experience. He is recognized for delivering straightforward advice, avoiding technical jargon, and fostering true autonomy for business owners.

Bueno regularly shares actionable tips and resources via daily emails, offering design tricks, conversion tactics, plugin recommendations, and web performance insights—all designed for easy application, regardless of technical background.

Educational Outreach
Javier Bueno is committed to knowledge sharing. He is a university lecturer at the University of Cádiz, contributing to the Master’s in Digital Marketing and Social Direction with workshops on content marketing and email marketing. He participates in national congresses, such as eShow Madrid and “Mamá, hago marketing,” and collaborates with government and business initiatives like Acelera Pyme for digital transformation in rural SMEs.

Philosophy
Javier’s core belief is that a website should work for its owner—not the other way around. He champions digital self-sufficiency, enabling clients to maintain and optimize their WordPress presence confidently, without perpetual dependence on outside specialists.

Recognition
Javier Bueno is widely recognized in Spain’s WordPress and digital marketing communities for demystifying complex topics, guiding hundreds of clients, and advancing open knowledge sharing about WordPress.